Your timing is your edge. Profit and Loss is now live on Zora.

Profit and Loss tracking is live across every creator, trend, and post on Zora. Cost basis, realized P&L, and your multiplier are all calculated in real-time using FIFO accounting after every swap.

Profit and Loss on Attention Markets

On Zora, every coin is a forever market. A creator can have a moment, go quiet, and then comeback. A trend can resurface. A post can go viral once, twice, a hundred times. The market never closes.

P&L is a a record of conviction across cycles. Zora tracks every entry and every exit. The full history of your read on where attention was going.

Your timing is your edge. P&L is the proof.

Track how well you read what's relevant now, what will be relevant again, and where attention is going next.

What you see on every coin

Every coin you've traded now shows a full performance breakdown.

Here's what you'll see:

• Cost Basis: What you paid to enter a position

• Realized P&L: What you made when you exited. Locked-in profit or loss from completed trades.

• Return %: Percentage return on realized trades.

• Multiplier: 5x on a creator coin means you were 5x early.

How the math works

FIFO—first in, first out. When you sell, the system matches against your oldest coins first. Each buy creates a lot with its own cost basis and timestamp. Each sell consumes lots in order. Same method used in traditional finance and tax reporting.

Example

• You launch a trend → Buy 1,000 coins @ $0.10 = $100
• Attention grows → Buy 500 coins @ $0.20 = $100
• You buy more. The trend peaks → Sell 1,200 coins @ $0.30 = $360
• Result: +$220 profit  | 2.57x  | 157% return

Where to find it

• Wallet Activity Tab: Total P&L across every creator and trend you've traded.
• Coin pages: Per-coin realized P&L. Average entry/exit market cap. Find your full trade history.
• Mobile and Web: Same data across both platforms. Real-time updates after every swap.

Show your receipts

P&L Share Cards let you generate shareable images that show off your trading performance on any coin. Choose from profit-themed, loss-themed, coin art, or default Zora backgrounds in square or portrait aspect ratios to share directly on X, Instagram Stories, Telegram, or Discord.

Every share card is auto-generated with native image support so the preview looks great anywhere you post it. Download the image or copy the link in one tap.

What's next

This is just the first step. Unrealized P&L, portfolio-level share cards, historical P&L charts, and trader comparisons are all on our radar.

Open Zora, check your P&L, and share your best trade.